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Business Strategy, Levelled Up at iicon 2026

iicon 2026 was a first-of-its-kind event designed for business leaders and marketing executives to explore engagement strategies, discover new revenue models, and increase brand loyalty.
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Over the course of the two-day summit, attendees heard directly from C-suite and senior executives at leading global brands about why every organization should be learning from and partnering with interactive entertainment to take their business to the next level.

April 27–29, 2026
Fontainebleau Resort, Las Vegas

Taking Business Strategy to the Next Level at iicon 2026

iicon 2026 was a first-of-its-kind event designed for business leaders and marketing executives to explore engagement strategies, discover new revenue models, and increase brand loyalty.

Over the course of the two-day summit, attendees heard from C-suite and senior executives at leading global brands about why organizations should learn from and partner with interactive entertainment to drive business growth.

Revisit some of the highlights from iicon 2026 and explore featured programming sessions on the official iicon YouTube channel.

Iconic Brands.
Changing the Game.

Attendees heard from the executives, creatives, and technologists across industries. From keynotes to fireside chats and curated panels, iicon brought together the pioneers pushing the boundaries of entertainment, education, healthcare, technology, and beyond.

iicon 2026 featured voices from 76 companies including:
iicon is a new summit celebrating the transformative power of interactive entertainment. We’ll explore ways that nearly every sector — from music and film to education and healthcare — can use interactive entertainment to connect with communities, drive business growth, and shape the future.
Stanley Pierre-Louis
President and CEO, Entertainment Software Association
iicon is a new summit celebrating the transformative power of interactive entertainment. We’ll explore ways that nearly every sector — from music and film to education and healthcare — can use interactive entertainment to connect with communities, drive business growth, and shape the future.
Stanley Pierre-Louis
President and CEO, Entertainment Software Association

Inside iicon

Learning from the leaders shaping what’s next
iicon 2026 brought together top voices from across interactive entertainment and adjacent industries. Attendees gained direct insight into the innovations redefining how we connect, create, and play.
Exclusive access to groundbreaking ideas
With limited attendance, every seat was part of a highly intentional experience. Attendees weren’t just listening in, they were part of the conversation around the technologies and trends driving the next decade.
Unmatched opportunities to connect
From curated discussions to informal meetups, iicon 2026 was designed for meaningful interaction between founders, executives, and creators actively reshaping the future of business and culture.