Uniting Leaders.
Unlocking Innovation.
April 27–30, 2026 | Fontainebleau Resort, Las Vegas
April 27–30, 2026 | Fontainebleau Resort, Las Vegas
April 27–30, 2026 | Fontainebleau Resort, Las Vegas
April 27–30, 2026 | Fontainebleau Resort, Las Vegas
April 27–30, 2026 | Fontainebleau Resort, Las Vegas
April 27–30, 2026 | Fontainebleau Resort, Las Vegas
April 27–30, 2026 | Fontainebleau Resort, Las Vegas
What is iicon?
What do athletes, doctors, educators, filmmakers, technologists, and game developers all have in common? They’re all harnessing the power of interactivity—using immersive tools, real-time platforms, and game-inspired thinking—to improve their performance, reshape their industries, expand their audiences, and achieve new levels of engagement.
iicon is a new summit from the Entertainment Software Association created to showcase how interactivity is redefining industry and culture. This event is for visionary leaders from diverse sectors to explore new approaches that will drive innovation and growth.
Join us April 27–30, 2026, in Las Vegas for bold keynotes, hands-on workshops, and unrivaled networking.
iicon is where business meets imagination.
iicon is a new summit from the Entertainment Software Association created to showcase how interactivity is redefining industry and culture. This event is for visionary leaders from diverse sectors to explore new approaches that will drive innovation and growth.
Join us April 27–30, 2026, in Las Vegas for bold keynotes, hands-on workshops, and unrivaled networking.
iicon is where business meets imagination.
Our Mission
iicon exists to put interactivity at the center of how industries grow, connect, and lead. Interactive entertainment will approach $300 billion in projected global value by 2028 as it continues to reshape industries including entertainment, education, healthcare, retail, sports, and enterprise technology.
Our mission is to bring visionary leaders together to share insights, forge partnerships, and explore how interactive innovation can spark transformative change across every sector.
Our mission is to bring visionary leaders together to share insights, forge partnerships, and explore how interactive innovation can spark transformative change across every sector.
Interactivity Is Transforming
Every Industry
Interactive entertainment is reshaping how industries operate, connect, and grow. At iicon, you’ll hear from the executives and creators who are redefining the next era of business and culture.
Interactivity Is Transforming
Every Industry
Interactive entertainment is reshaping how industries operate, connect, and grow. At iicon, you’ll hear from the executives and creators who are redefining the next era of business and culture.
Aerospace & Defense
Climate & Sustainability
Education & Learning
Entertainment & Media
Fashion & Beauty
Finance & Fintech
Government & Public Sector
Healthcare & Wellness
Manufacturing & Engineering
Real Estate & Architecture
Retail & E-commerce
Science & Research
Sports & Athletics
In aerospace and defense, interactivity is elevating readiness, design, and decision-making. From immersive simulators and virtual mission drills to digital twins and AI-powered scenarios, these tools reduce risk and sharpen precision. Video game technology is helping organizations train faster, design smarter, and respond more effectively in real-world conditions.
Interactivity is a powerful tool for climate action. From VR storytelling and gamified sustainability apps to environmental simulations and smart city planning, it’s helping people better understand, engage, and act. Scientists, educators, and advocates are turning data into immersive experiences—making climate science more real, urgent, and personal.
The future of learning is being reshaped by interactive experiences every day. Early research shows that interactive learning can boost achievement by up to 28%. Today, students use VR and AR to immerse themselves in lesson plans—transforming passive learning into dynamic exploration. Instead of viewing a map of the galaxy, students can now travel through it, bringing distant worlds and complex concepts to life in the classroom.
Video games aren’t just influencing entertainment, they’re rewriting its rules. Game IP is making waves on the big screen but the impact runs deeper: studios are embracing interactive storytelling, expansive world-building, and active audience participation. The age of standalone content is fading. It’ll be replaced by immersive universes where fans don’t just watch—they engage, explore, and help shape the story.
Interactivity is no longer a luxury, it’s the new standard in fashion and beauty. Smart mirrors and AI quizzes offer hyper-personalized product recommendations, while interactive fitting rooms and 3D product views bring the in-store experience home. From blockchain-tracked supply chains to in-store kiosks that teach, style, and customize, the next era of fashion and beauty is immersive, intelligent, and highly interactive.
Finance is becoming more interactive, intuitive, and user-driven. Gamified platforms are helping users build smart money habits, while immersive tools are bringing virtual economies, personalized insights, and real-time simulations to life. As fintech continues to evolve, it’s transforming how people invest, save, and engage with financial systems—making financial literacy and strategy more accessible than ever.
Governments are turning to interactivity to inform, engage, and prepare. Gamified civic platforms, VR disaster training, immersive policy modeling, and public health simulations make abstract issues tangible and actionable. By embracing these tools, agencies are finding new ways to connect with citizens, train professionals, and strengthen public trust.
Interactivity is revolutionizing how care is delivered and experienced. From AR tools that stimulate paralyzed muscles to VR simulations for surgical training, next-gen technologies are enhancing outcomes and improving patient engagement. AI is accelerating treatment plans, while interactive wellness platforms are making fitness and mental health more immersive and personalized. A new era of healing and connection is here.
Interactive tech is streamlining how we design and build. Game engines enable real-time prototyping and digital twins, while AR/VR tools enhance worker training and safety. These innovations reduce errors, accelerate timelines, and improve communication—turning complex systems into visual, responsive, and collaborative processes.
The built world is going digital. From VR site tours and 3D planning tools to AR overlays and spatial simulations, interactivity is revolutionizing how we design, sell, and experience space. Architects and developers can now prototype in real time, while buyers and tenants explore properties before ground is broken. The next blueprint isn’t just visual—it’s interactive.
Shopping is no longer just a transaction—it’s an experience. Brands are using AR for virtual try-ons, AI to create personalized journeys, and game platforms to launch digital fashion and exclusive drops. Interactive entertainment is redefining how consumers discover, engage, and buy, blending culture and commerce in real time, while turning every engagement into a driver of discovery, loyalty, and sales.
In the lab and out in the field, interactivity is accelerating discovery. Scientists use gamified data collection, real-time simulations, and immersive modeling to unlock new insights across disciplines. Whether mapping genomes or visualizing ecosystems, interactive tools are making research more collaborative, efficient, and imaginative.
Athletes and fans are connecting like never before. From VR training and injury prevention to virtual stadiums and gamified workouts, interactivity is transforming every aspect of the game. Whether sharpening skills or joining a global fanbase, interactive tech is enhancing performance, recovery, and engagement at every level.