iicon Programming
iicon Programming
April 27–29, 2026 | Fontainebleau Resort, Las Vegas
April 27–29, 2026 | Fontainebleau Resort, Las Vegas
April 27–29, 2026 | Fontainebleau Resort, Las Vegas
April 27–29, 2026 | Fontainebleau Resort, Las Vegas
April 27–29, 2026 | Fontainebleau Resort, Las Vegas
April 27–29, 2026 | Fontainebleau Resort, Las Vegas
April 27–29, 2026 | Fontainebleau Resort, Las Vegas
Agenda
iicon is the only event bringing together business executives and senior decision-makers from across industries to explore the growth and expansion opportunities originating in interactive entertainment.
Join us for two days of main stage conversations and keynotes, curated breakout sessions, and private networking moments designed to uncover practical insights, create partnerships, and unlock revenue-driving ideas.
Join us for two days of main stage conversations and keynotes, curated breakout sessions, and private networking moments designed to uncover practical insights, create partnerships, and unlock revenue-driving ideas.
April 27
5pm – 8pm
Welcome Reception
April 28
8am – 9am
Breakfast Reception
9am – 12:30pm
Main Stage Programming
12:30pm – 1:30pm
Networking Lunch
1:30pm – 3pm
Main Stage Programming
3:30pm – 4:25pm
Breakout Programming
4:25pm – 6pm
Networking Reception
April 29
8am – 9am
Breakfast Reception
9am – 12:30pm
Main Stage Programming
12:30pm – 1:30pm
Networking Lunch
1:30pm – 3pm
Main Stage Programming
3:30pm – 4:25pm
Breakout Programming
4:25pm – 6pm
Networking Reception
6pm – 9pm
Evening Entertainment
Explore the Sessions
iicon programming is intentionally designed for senior business leaders. Expect candid conversations and direct access to peers who are actively shaping the future of brand growth and market direction.
Confirmed sessions are outlined below; the full agenda will be released soon.
Confirmed sessions are outlined below; the full agenda will be released soon.
Mortal Kombat Konquers Every Realm of Entertainment
Ed Boon, Co-creator and Chief Creative Officer, Mortal Kombat; Executive Producer, Mortal Kombat II Film
Simon McQuoid, Director, Mortal Kombat & Mortal Kombat II Films
JB Perrette, CEO, Streaming & Games, Warner Bros. Discovery
Jeremy Slater, Writer and Executive Producer, Mortal Kombat II Film
From arcade sensation to multimedia powerhouse, the Mortal Kombat franchise is legendary.
Together, they’ll share insights into the creative vision, strategic decisions, and long-term thinking required to build a franchise that thrives across generations and platforms. If you’re interested in how iconic IP is transformed into a lasting, multi-format entertainment universe, this is a session you’ll want to experience live.
Beyond the Diamond: How MLB The Show Is Redefining Sports Storytelling
Ramone Russell, Director, Product Development, Communications & Brand Strategy, San Diego Studio, part of PlayStation Studios
Peter Banks, Senior Director of Marketing for Games & VR, Major League Baseball (MLB)
Moderator: Jason Wilson, Reporter, Sports Business Journal
MLB The Show is redefining how sports stories are experienced by fans and players alike.
As sports fandom becomes more participatory and platform-native, digital platforms are deepening year-round fan engagement. This conversation explores how interactive sports worlds extend beyond the broadcast—and what executives across media and sports can learn from building living, evolving story ecosystems that mirror the real game in real time.
Unexpected Play: Why Games Are Becoming Core to Platform Strategy
Jeff Gattis, GM of Gaming, Amazon
Jonathan Knight, Head of Games, The New York Times
Andrew Pedersen, Head of Games, Yahoo
Video games are no longer confined to traditional publishers and consoles.
Some of the most strategic investments in interactive entertainment are coming from platforms that were never traditionally part of the video gaming industry. Major platforms are embedding games directly into their ecosystems, technology and media products, and subscription offerings. As competition for attention intensifies and consumer appetite for daily casual gaming grows, video games are emerging as a strategic layer inside modern tech, media, and commerce ecosystems.
Built From Within: Turning Talent Into Cultural Engines
Ronnie 2K, Global Marketing & Partnerships, 2K Games
Xavier Woods (Austin Creed), WWE Superstar
Interactive platforms are redefining how talent connects with global audiences.
As culture becomes increasingly interactive, empowering talent from within is a competitive advantage. From UpUpDownDown to WWE 2K, this conversation explores how companies can intentionally develop internal creator voices, strengthen community ecosystems, and align personal brand-building with long-term enterprise value.
After the Deal: Doing M&A Right in a Creative Industry
Tim O’Brien, Chief Revenue Officer & Board Member, Scopely
Ed Wu, President, Games (Niantic Division), Scopely
Major acquisitions are reshaping the video game industry. But closing the deal is only the beginning.
This conversation examines how companies preserve creative autonomy, align cultures, and unlock long-term growth during post-acquisition integration. As consolidation accelerates across interactive entertainment, the session offers a rare look at how successful integrations actually happen.
Infinite Scale: Powering Creator Platforms in the Age of Cloud and AI
Robert Kennedy, Vice President, Network Services, Amazon Web Services
Anupam Singh, Senior Vice President of Engineering, Foundation AI & Infrastructure, Roblox
As user-generated ecosystems expand, infrastructure becomes a strategic advantage.
Creator platforms generate constant, unpredictable demand-driven by user-created worlds, live events, and cultural moments. Scaling those ecosystems requires more than traditional infrastructure.This conversation explores how cloud architecture and AI systems power massive creator economies in real time, enabling global scale without sacrificing safety, performance, or innovation.
Designing for Humanity: Using Immersive Technology for Impact
Mark Silverman, Strategic Technology Advisor, International Committee of the Red Cross
Daniel Daugherty, Principal Technical Product Manager, Innovation, American Red Cross
Brittan Heller, Researcher, Stanford Virtual Human Interaction Lab
Immersive simulations are changing how people train for high-pressure environments.
Featuring the International Committee of the Red Cross, American Red Cross, and the Stanford Virtual Human Interaction Lab, this session explores how simulation-based learning can intentionally, safely, and ethically strengthen empathy, ethical judgment, and cognitive resilience.
More to be announced
Be part of iicon
Tickets are now available for a limited number of spots. Register today to secure your chance to join the conversation and connect with leaders shaping the future of interactive entertainment.
