New iicon Main Stage Session

Unexpected Play: Why Games Are Becoming Core to Platform Strategy

February 26, 2026

Video games are no longer confined to traditional publishers and consoles. Some of the most strategic investments in interactive entertainment are coming from platforms that were never traditionally part of the video gaming industry.


At iicon 2026, we're excited to announce a new main stage session that examines how games are reshaping platform strategy across major media, commerce, and technology businesses.


Featured speakers include:

‍

‍

  • Jeff Gattis, GM of Gaming, Amazon
  • Jonathan Knight, Head of Games, The New York Times
  • Andrew Pedersen, Head of Games, Yahoo


This session examines how platforms are using interactive play to drive loyalty and long-term engagement.


As competition for consumer attention accelerates and consumer appetite for daily casual gaming grows, games are emerging as a powerful engine for retention, habit formation, and subscription value.

Register now