New iicon Main Stage Session

Built From Within: Turning Talent Into Cultural Engines

March 5, 2026

Interactive entertainment has created new pathways for talent and executives to expand their influence beyond a single role or career lane. Video games and streaming platforms now serve as powerful spaces for direct engagement, community development, and sustained brand equity.

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At iicon 2026, we're excited to announce a new main stage conversation that explores how personal brand-building and corporate strategy can align to create long-term enterprise value.

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This main stage conversation brings together:

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  • Ronnie 2K, Global Marketing & Partnerships, 2K Games
  • Xavier Woods (Austin Creed), WWE Superstar

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Woods will dive deep into the work building UpUpDownDown into a deeply engaged gaming and geek culture community, and his role shaping authentic engagement around the WWE 2K franchise.

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Together, Ronnie 2K and Woods will explore how personal brand-building and corporate strategy can align to create long-term enterprise value. Attendees will learn how organizations can strategically support and amplify internal talent as trusted community leaders.

Register now