New iicon Main Stage Sessions
Game Changers, Next Moves and More Sessions
Game Changers: A Candid Conversation on the Future of Play
Strauss Zelnick, Chairman & CEO, Take-Two Interactive, in conversation with Variety's Jenny Maas.
At iicon 2026, one of the most influential leaders in interactive entertainment takes the main stage for a candid, executive-level discussion on leading through growth, disruption, and reinvention. From publishing strategy to global expansion and IP development, this session offers a direct look at how one of the most influential leaders is navigating what's ahead.
Next Moves: Defining a New Era of Interactive Entertainment
The future of interactive entertainment is being shaped in real time. This main stage conversation brings together:
- Yves Guillemot, CEO, Ubisoft
- Brian Ward, CEO, Savvy Games Group
- Dylan Jadeja, CEO, Riot Games
Together, they'll share how they are approaching growth, innovation, and cultural relevance in a rapidly evolving global market.
More Conversations Driving the Industry Forward
iicon 2026 also features sessions examining the industry's most consequential themes:
The Game Plan: Scaling the NBA's Reach & Impact Through 2K This conversation explores how the NBA x 2K partnership powers global brand growth, athlete storytelling, and year-round fan engagement.
Player-First Partnerships: Redefining Brand Engagement in Esports Riot Games, Mastercard, and CAA unpack how modern partnerships are built around trust, integration, and long-term value inside competitive ecosystems.
Designing for Humanity: Using Immersive Technology for Impact Leaders from the International Committee of the Red Cross, American Red Cross, and Stanford Virtual Human Interaction Lab explore how immersive simulations are transforming training, decision-making, and human-centered design in high-pressure environments.
The Future Belongs to Ecosystems, Not Formats: Building Stronger Brands Across Every Medium Skybound Entertainment on building IP that lives across games, film, TV, and beyond — and what it takes to scale franchises while maintaining creative integrity.
